The 1%

April 1, 2025 | Michelle Hext | Uncategorised

I was recently at a meeting at my private business club and the topic of the economy came up for discussion. I for one, believe I create my own economy and I also know that as a high-ticket coach, I am speaking to the 1%.

The 1% who can afford and value high-ticket coaching and mentoring.

At my club, most of the entrepreneurs there have massive teams and there was a lot of talk about reducing staff and cost-cutting to raise margins. I have never felt so blessed to have created the business I have. My greatest expenses are taxes – investing in learning and marketing – ALL things that positively impact the bottom line.

I spoke about this and told the group that I work with the 1% so the masses don’t impact me like they do for the vast majority…I’ve thought about this a lot since that conversation.

Here’s what I want to remind you…..As a high-ticket coach you’re working with the 1%, this means you’re going be largely ignored by the masses…and that’s ok.

Lean into this and watch it work for you.

Instead of comparing yourself to a low-ticket coach who makes 100 sales per day, delight in the fact that you only need a handful of sales every month to smash that figure out of the ballpark.

Instead of being frustrated that sales don’t come in daily, remind yourself of the IMPACT you get to make for a chosen few, while those 100 low-cost offers most likely sit in an inbox going unnoticed.

Instead of worrying your audience isn’t big enough, trust that at the top, fewer people will fully understand your value – and that’s ok.

Instead of coveting the high engagement on low-end coaches’ Instagram accounts, understand that your clients are the 1% – they are not liking, commenting and dropping trigger words on other people’s profiles. This isn’t who they are.

The 1% is there waiting for you but you MUST show up in a way that magnetises them.

How?

By being the absolute authority in your niche and fully owning your position on the internet.

By NEVER pandering to the masses.

By elevating your message, not dumbing it down.

The charging appropriately – the 1% invest and they are PROUD of their big investments, undercharge and they will not pay attention to you.

Don’t aim to attract the masses, aim to attract the 1% – there is very little on offer for the true 1% – be that person for them.

Be unapologetic about your desire to work with the 1%.

Be unapologetic about who you are and how you operate.

The 1% are decisive, bold, successful and looking for an edge…BE that edge for them.

My Masterminders service the 1%.

I can show you how to do this too.