Analyitics – Let’s Talk About Whey They Matter

In a nutshell, I am all about data-driven decisions because the numbers don’t lie.

I was just looking at my website analytics to see the stats on my retreat page and as per usual, went down a few rabbit holes diving into the different stats.

I have had a massive jump in increased traffic as I grow my podcast, which is AWESOME, but the stat that blew me away is this one.

Instagram is my least effective traffic source, which is not surprising as I spend virtually zero time there these days.

Here’s the thing though, anyone who comes from insta to my website spends just shy of 10 minutes on my site! WHATTTT????!!

That is insane!

Facebook has had a massive upturn in traffic (no shock given I am spending more time here) but the amount of time spent on my site is a fraction of that.

People spend more time on my site from Instagram than those who are directly searching me on the googles.

When I first saw the insta traffic versus FB traffic it would have made sense to spend more time on FB because this is where the traffic is coming from BUT the QUALITY of the traffic from insta is so much greater.

So what does that tell me?

It tells me to get my shit together and spend more time on insta.

10,000 people spending 10 minutes per month on my site would be a gamechanger in every way.

Am I worried about engagement on my Instagram? NO.

Engagement isn’t the goal, driving traffic to my website is…and whatever I’m doing right, is doing that better than I could have anticipated.

So….more insta…here we go.

THIS is why we need to know our numbers and what they mean.

I KNOW that if I increase my presence on Instagram it will have a direct impact on quality traffic going to my site.

In my mastermind, we make data-driven decisions.

We’re not interested in vanity metrics like followers or likes.

We want to know where our efforts are paying off so we can do more of that. We work smart, not hard.

Rather than throw things at the internet and hope, we focus on key areas for opportunity and growth and zero in on those.

So, if you haven’t checked your numbers in a while, I suggest you spend some time on that today.

Also…a quick reminder that S.H.E Mastermind will re-open for enrollment for a short time on the 28th of this month.

If you’d like to chat about becoming part of my mastermind, drop me a DM and we can chat.

M x