The program that shows you, step-by-step how to automate lead generation in your coaching business.
If I were to poll 100 coaches today I’d almost guarantee that 99% of them would tell me the thing they're struggling with most right now is not having enough clients..and by default, not making enough money.
Not having enough coaching clients is, without a doubt, the greatest problem coaches face with very few coaches actually making enough money to support themselves and sustain their coaching businesses longterm.
The vast majority of coaches are NEVER financially supported entirely via their coaching businesses.
That honestly just blows my mind.
But what blows my mind, even more, is the fact that almost NONE of those coaches are willing to do what it takes to figure out HOW to bring more coaching clients into their businesses.... in a sustainable way…when I say sustainable I mean beyond the regular hustle required to get your few first clients when you start out.
THAT shit is not sustainable…hustling for clients every month is exhausting….no-one wants to be in the cycle of worrying where their clients (and money) is going to come from next month.
This totally removes your focus from doing the work you love and impacting lives and places it on survival, constant struggle, and feelings of inadequacy.
It doesn’t need to be this way….it really doesn’t.
Lead Generation should be an ongoing and automated process that just “is” in your business...it is, in fact, an INTEGRAL part of any successful coaching business.
It should be a given that you can rely on new people discovering you and coming into your world every-single-day....and that some of those new people WILL become clients.
The success you’re craving right now is simply a numbers game.
YES…you do need to be a great coach…you can’t put lipstick on a pig and call it a supermodel…so I’m going to just assume you’re a great coach or know you will be (if you can actually find clients who will pay you)….and with that as a given, you can take the above statement to the bank….let me repeat it for you….THE SUCCESS YOU’RE CRAVING IS SIMPLY A NUMBERS GAME.
Let me tell you what I mean by that.....
Let’s just say that for every 100 people who discover you 10 of that 100 will engage with you and think you’re the bomb….of those 10 people 1 will take action and become a client.
Say it takes you 3 months to have those 100 new people come into your world because your hustling, showing up, sharing your message, have a great call to action…somewhere for your people to hang out, etc
Yes, 100 new people in 3 months is me being GENEROUS…because most coaches aren’t doing what it takes to bring in even 100 new people into their world every quarter.
So in 3 months of hustling your sweet ass off, you’ve managed to attract 100 new people, 1 of which became a client.
2 THINGS…1: You’ll starve at this rate and 2: What you have here is NOT a business, but a very expensive hobby that is costing you more than you might think.
This IS the reality for most coaches.
Now…still playing with numbers….let’s take another look.
You bring in 100 new people but this time it takes you only 10 days (I’m being mindful of your budget here..we’re scaling slowly) and you make a new sale every 10 days…we’re now at 3 new clients per month.
This is where I need you to listen hard…..if you’re not willing to raise your prices and charge high-ticket prices this won’t work….here’s why.
For every lead, you’ll be paying anywhere from under $5 to infinity…but let’s say, for argument's sake your leads are costing $10 each (mine have been as low as $1.25)…this means for every 100 leads you’re investing $1000 in paid traffic (Facebook Ads).
If you charge $1000 for your coaching package you’ll break even…but with some leads up your sleeve and knowing that a % of the leads that don’t take immediate action WILL become clients at some point….they just need to get to know you better…if, of course, you’re not short-sighted and ignore those leads because you didn’t get an instant result....then you're still better off than you were before but it's a long, slow route.
So…say you now charge even $2K for your coaching program….you invest $3K per month on traffic (300 leads @ $10 each) and you make 3 sales at $2K each…leaving you with a sweet $3K profit (before tax).
SO…what do you think would happen if you invested $6K for the month? BINGO! You just made double that amount and your profit is now $6K....you can continue to do this until you hit your revenue goal.
Now I want you to imagine that as time goes by things improve….your lead cost comes down because you know have a better understanding of your audience, your convention rate is higher because of that reason so now for every 100 new people you make 2 sales...or even 3 or 4...now do the maths.
The more new eyes you have on you every month the more sales you’ll make, it’s that simple.
Now....before you get all freaked out please know that I am NOT going to ask you to start spending hundreds of dollars on paid traffic....we're going to begin by spending $10 per day as we begin testing and measuring so don't let that scare you.
So now know that the success YOU desire is simply a numbers game you have 2 choices.
Behind door number 1 is do nothing and stay on the rollercoaster you’re on right now.
Behind door number 2 is get cracking on learning how to automate the process of generating leads for your coaching business.
I know what I’d be choosing because the best time to start building your lead magnet and automating your lead generation is last month…the next best time to start is NOW.
SO….are you ready to see what’s behind door number 2?
LEAD MAGNET MASTERY FOR COACHES is what’s behind door number 2!
In this program, I’m going to teach you, step-by-step, how to automate your lead generation so you can finally stop stressing about where your next clients are going to come from every damned month.
I’m going to teach you a skill set that will mean you always know how to make money in your coaching business.
Your programs might change.
Your brand might change.
The type of coaching you do might change.
But this skillset will move with you so no matter how you decide to pivot because the principles remain the same.
I’m going to show you how to create the perfect lead funnel for attracting your dream clients and how to start bringing in leads via paid traffic.
A well-converting lead magnet has many moving parts and until all of them are working in perfect harmony they won’t convert as well as you’d like them to (or at all) and a lot of time and money can be wasted trying to achieve the result your trying to achieve.
I’m going to help you collapse some timeframes and make this happen much faster.
Let's break down the different elements you’ll need to start bringing in those leads.
Landing (Opt-In) Page > Content Page (and actual content) With Strong Call To Action > Email nurture sequence > Ads Campaign > Paid Traffic.
I know that’s a lot and most coaches often fall at the first hurdle because this stuff can be overwhelming with many of you becoming stuck in a cycle of overthinking, overcomplicating and paralysis by analysis leading you to “abort mission” even though you KNOW you need to do this.
It really is a lot…I mean the actual lead magnet needs to grab the person's attention and then hold their attention long enough to get them to take action and opt-in, to do that your landing page needs to be visually appealing to your desired clients, have the right message and make the right promise...that alone is a lot of work.
And that’s just the first step, then we take a look at the actual marketing of the lead magnet which will rely on paid traffic and again..MANY moving parts.
The imagery used in the ad.
The wording used in the ad.
Flow from ad to lead page.
Then we come to the actual content you’ll be sharing…then the email nurture sequencing etc
It’s no wonder this stuff never gets done because it is SO MUCH to try to navigate on your own.
This is why I am SO excited to lead you through this process in a very simple, stepped out way.
I want you to get this done.
I want to see you bringing in new coaching leads every single day.
I want to see your numbers improve every single month.
Because when you’re achieving this I KNOW you’re going to have the success you truly want sometime very soon.
Before we even begin to look at lead generation I want you to be 100% clear & confident in what you're selling so our first step will be ensuring your coaching package ticks all the boxes so you're not wasting leads.
From there we'll be mapping out the flow of your lead funnel, this will include the type of lead magnet you'll be creating and this will be based on a number of things like:
By the end of MODULE ONE, you'll have a very clear plan of attack for all of those steps mentioned above.
In MODULE TWO you'll be actually building out your landing page.
My landing page conversion rates are off the charts when it comes to industry standards, I'll be showing you my highest (and lowest) converting landing pages and sharing WHY they work so well and how you can get similar results.
From there I'll be guiding you to create your own landing page based on everything we mapped out for you in MODULE ONE along with the insights I've shared with you about my own pages so you can avoid the usual mistakes that cost money and time.
This is where you create the actual content your people will be consuming after they opt-in.
THIS is where you need to shine and show your new people what you're made of.
I’ll help you create the type of content that warms your leads and turns them into clients.
In MODULE ONE you will already have mapped out the content idea and the type of lead magnet you'll be building and in this module, you'll be bringing it to life.
Most sales are made in the follow-up and this is where your email nurture sequence comes in.
In this module, I'll be guiding you to craft the perfect email sequence that continues to warm your cold leads and inspire them to take action.
We'll also be taking care of the automation of those emails.
The difference between $5 leads and $50 leads often lies in the targeting (assuming of course that you've nailed the previous steps) and so in this module I help you to get clear on who you'll be targeted in your ads.
I'll be showing you how to add your audience to your Facebook Ads Manager so that it's locked and loaded in the system for next week.
In this module, we'll also be working on your ad creative...the wording and imagery you'll be using for your paid traffic campaign.
This is where the rubber hits the road and we launch your very first paid traffic campaign using both Facebook & Instagram ads.
I'll also be giving you a rundown of what to expect over the coming days and weeks based on my own campaigns.
I'll also be breaking down for you what to tweak and when so you continue to get great results.
Once you enrol you will have immediate access to all 6 modules of the program so you can either complete one lesson each week or if you're like me and want to get things done quickly you can complete the lessons over the course of a single week.
Want to work with me privately during the program?
The VIP Option includes all of the above along with 4 x 30-minute private mentoring calls and daily / as needed voxer support (voice communication service – you simply download the app) for the duration of the program.