How going back to basics will help you build an EMPIRE.

How going back to basics will help you build an EMPIRE.

Last week I totally revamped my home office and while it was ok before, now it feels magic and when walk through the door of my gorgeous space when I say to myself “this is where the magic happens” I’m REALLY feeling it.
So this weekend has been spent in my office because it’s kinda where I’ve wanted to hang out…making magic 🙂
I’ll share the details with you later but for now, let’s talk about getting back to basics in order to not just build an empire but fall in love with the process.
Before I wrote my bestselling book The Art Of Kicking Ass Elegantly I was 100% focused on doing ONE SINGLE THING in my business for a full 12 months, it had worked for me when I launched my HMAE Program and worked again when I launched TAOKAE.
It pretty much always works for me to have a single focus because I know I get where I want to go faster and with the least amount of drama and fuss.
My ONE THING for this 12 months (as of last month) is my $1.5M Funnel.
(I do have my co-founded business on the side and I’m practicing the same rule there – we have one single product and that is ALL we’re focused on in that business too.)
If you’ve found yourself pulled in all directions and lacking focus I invite you to join me on my commitment to only focus on ONE SINGLE THING.
It works guys – every single time, without fail.
And from a place of overwhelm and juggling a ton of balls in the air, trust me, ONE SINGLE THING feels so SIMPLE…and of course easy, by comparison.
So what’s YOUR one single thing going to be for the next 12 months?
What single product will you focus on growing?
What single program do you plan on launching and seeing all the way through to success?
Pick one thing and give it everything you’ve got for a full 12 months and see just how far you get in the next week or two, you’ll be surprised by the speed of things when you put what is your number one priority in order of importance.
The reason you’ll only be getting one email each week from me is because pumping out blog post after blog post is no longer my priority – getting my new membership platform is and so all of my aligned action is pointed in that direction.
You can’t simply say something is a priority, you have to action it too, as a priority, because THIS is where the magic happens, this is where the speed happens and from there momentum is built.
And THAT is how you end up in that delicious place of flow.
Let me give you some “how to’s” on this…
1: Choose Your Goal.
Mine is to build a $1.5M Funnel converting at 40% or above and a community of 5,000 happy & awesome members all focused on building their own Ultimate Freedom Machines (highly leveraged business models built on passion and purpose).
2: Map Out Your Plan Of Action.  
Begin with the end in mind and then work backwards.
For example, if I know my outcome is 5,000 happy members generating $1.5M per year what is it I need to DO to achieve that?
But we don’t want this to feel like work so the question we ask ourselves is this…”What is the most fun and easy way to make this thing happen?”.
Forget about complicated business plans and timelines and go with your gut…what is your gut telling you to do here?
Your instincts are EVERYTHING.
So use them.
3: Daily Alignment & Inspired Action Taking.
Don’t throw yourself into your daily activity like a headless chook, be smart with this, be focused and purposeful in your daily actions.
Right now my process looks like this:
As soon as I wake up I grab my hardcover journal beside my bed and I write about my goal – just whatever comes to mind, sometimes I’m right into it and can write for ages, other times it’s fast because I just want to get my ass into action because I’m so passionate and purposeful in my work.
Next, I head into my office (where the magic happens) with a cuppa, read over my vision statement and then close my eyes and visualise a perfect day with my funnel pumping and my membership community at 5,000 and growing by the day.
Then I’m ready to set my tasks for the day.
Do that each morning and you can’t fail to move in the direction of your biggest dreams.
4: Move About Your Day Taking Inspired Action & Giving Thanks For Having Achieved Your Goals.    
Do what work feels right, and stop when you’re done.
Some days you’ll be pulling 12 hour days (I’ve been all over the 12 hour days of late) because you know it’s what you need to do, and other days you’ll look at your desk and say “nah” and that’s ok but…. NEVER take your eye off the ball.
You don’t have to be physically at your desk doing the work to attract a result but this ONE SINGLE THING of yours must ALWAYS be front of mind so do whatever you need to do to keep it there.
Reminders on your phone, a vision board, your screensaver, a bigass whiteboard with your goals written LARGE,  posters on your wall, quotes stuck to your computer.
5: Trust.    
You MUST get yourself into such a state that the ONLY thoughts you entertain are positive because while this thing will be fun and easy a lot of the time, you’re also going to be challenged because creating anything EPIC will require you to stretch, stretch and then stretch some more.
Your belief WILL be tested, sometimes because it DOES feel too easy.
You have to work that shit out though, do whatever it takes to get your ass back into 100% TRUST and BELIEF that you can and you WILL bring this dream of yours into reality.
No big dream is ever achieved without being tested, so the testing is just a sign you’re doing it right.
SO KEEP GOING…and don’t you DARE stop, because if you do you’ll be in the shit.
Eyes forward.
Eyes on the prize.
Get your ass into MASSIVE action.
Out hustle your fears and doubts and insecurities, SILENCE them with action.
That’s all it takes so don’t overcomplicate it or make it a big deal.
DECIDE on your goal.
SHOW the universe you’re serious by intending it and mapping out a loose path (don’t get caught in the how’s – just have a loose idea and be open to do this thing in ANY way you’re guided to).
ALIGN your ass every single day and take constant action from that place.
And TRUST, do whatever you need to do to keep the faith.
You KNOW you can do this….so stop waiting…the time is now.
I mentioned earlier that I’d share what I’ve been working on this weekend, and in fact for the last 2 weeks pretty solidly, so here it is.
I’ve been building out the membership platform for my new membership program – my ONE SINGLE THING.
During the week I worked all week on my new lead magnet which is a 5 Day Journaling Based Program (with videos and workbooks) and now, before I get launch the lead magnet and flick GO on my funnel I need to set up house, which means building out my member platform.
It’s been fun and really exciting because I just can’t get it out of my head how blown away people are going to be with the value of this program at $20 a month (USD).
The No:1 focus on the membership is helping coaches, consultants (including MLM’s) and trainers build an Ultimate Freedom Machine and take it to it’s fullest potential.
You can check out the program and join the waitlist HERE but there’s nothing to buy yet.
That’s a wrap…
It’s been real 🙂 and I’ve really loved writing this ONE SINGLE email for you this week, I like it a lot!  I hope you do too, please hit reply and let me know what you think and be sure to follow me on social if you want more because I’m still active on FB & Insta even though I’m not in your inbox as much.
Enjoy the rest of your weekend and I’ll be back next week.
M xo
Say NO To Swipe Files

Say NO To Swipe Files

On my newsfeed in the last 30 minutes I’ve seen “copy my top 6 sales funnels” and “I’m giving you access to all of my swipe files”.



If being a successful entrepreneur was really a simple matter of copy and paste wouldn’t everyone be doing it?

And everyone would successful, right??

I’m calling BS on those offers and don’t even get me started on how annoyed I get when people fall for that shit!

Copying someone’s email swipe files or sales funnel isn’t going to make you successful….it makes you a copycat (even though you have permission which is a whole other issue I struggle to wrap my head around!).

And it makes you a lazy thinker relying on someone else’s thinking.

And it tells me you don’t trust yourself to get it right without copying someone else.

And that you’re hoping for some kind of quick fix miracle overdoing the actual work to come up with your own unique ideas.

True entrepreneurs aren’t interested in copying someone else’s work or cutting and pasting their way to success.

True entrepreneurs are excited about uncovering what makes their market tick and then creating something they KNOW will excite their market and get them talking. AND it excites us as much to share it!

That’s part of the entrepreneurial game.

There are no shortcuts.

So stop looking for them and instead do the work.

Love your tribe enough to want to bring them something you’re dying for them to experience based on your own inspired thinking and gut instinct.

I’m not sure how excited you can get about copying someone else’s ideas.

So….if even for a fleeting moment you find yourself considering the idea because it seems EASY and FASTER…trust me, you won’t respect yourself in the morning if you do it so STEP AWAY from the buy button!!

You’re better than that!


Whew….can I just say that for the first time in a very long time I’m SOOOO bloody happy it’s Friday!!

My content has been a little light on because my usual steady stream of ideas seemingly dried up the minute I landed back in Melbourne!

BUT the focus for me over the last week has been to keep following my routine as closely as possible and know it would turn around eventually. NOT something I’ve struggled with for a very long time (it was the bloody holiday that did it!!).

When I racked my brain and came up with “I got noth’n” time and time again I didn’t force it…I’d rather deliver you less than pump out content I wasn’t feeling.

Turns out I was just a little pooped after hitting the ground running and not having too many moments to spare to just let my mind be.

I spent half of the day on the couch yesterday and the only reason I actually got my ass out of my trackies and dressed was because my gorgeous girl came to visit and well….no-one needs to see that!

Yesterday’s downtime and a light on day today have me feeling the love again and while I’m looking forward to taking the weekend to recharge and not do a whole lot I am SOOOO excited to get back to my usual pace come Monday.

So please excuse my less than sassy self since my return and I promise I’ll be back to usual bouncy, creative, content delivering best next week.

Big mwah xox

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