How going back to basics will help you build an EMPIRE.

How going back to basics will help you build an EMPIRE.

Last week I totally revamped my home office and while it was ok before, now it feels magic and when walk through the door of my gorgeous space when I say to myself “this is where the magic happens” I’m REALLY feeling it.
So this weekend has been spent in my office because it’s kinda where I’ve wanted to hang out…making magic 🙂
I’ll share the details with you later but for now, let’s talk about getting back to basics in order to not just build an empire but fall in love with the process.
Before I wrote my bestselling book The Art Of Kicking Ass Elegantly I was 100% focused on doing ONE SINGLE THING in my business for a full 12 months, it had worked for me when I launched my HMAE Program and worked again when I launched TAOKAE.
It pretty much always works for me to have a single focus because I know I get where I want to go faster and with the least amount of drama and fuss.
My ONE THING for this 12 months (as of last month) is my $1.5M Funnel.
(I do have my co-founded business on the side and I’m practicing the same rule there – we have one single product and that is ALL we’re focused on in that business too.)
If you’ve found yourself pulled in all directions and lacking focus I invite you to join me on my commitment to only focus on ONE SINGLE THING.
It works guys – every single time, without fail.
And from a place of overwhelm and juggling a ton of balls in the air, trust me, ONE SINGLE THING feels so SIMPLE…and of course easy, by comparison.
So what’s YOUR one single thing going to be for the next 12 months?
What single product will you focus on growing?
What single program do you plan on launching and seeing all the way through to success?
Pick one thing and give it everything you’ve got for a full 12 months and see just how far you get in the next week or two, you’ll be surprised by the speed of things when you put what is your number one priority in order of importance.
The reason you’ll only be getting one email each week from me is because pumping out blog post after blog post is no longer my priority – getting my new membership platform is and so all of my aligned action is pointed in that direction.
You can’t simply say something is a priority, you have to action it too, as a priority, because THIS is where the magic happens, this is where the speed happens and from there momentum is built.
And THAT is how you end up in that delicious place of flow.
Let me give you some “how to’s” on this…
1: Choose Your Goal.
Mine is to build a $1.5M Funnel converting at 40% or above and a community of 5,000 happy & awesome members all focused on building their own Ultimate Freedom Machines (highly leveraged business models built on passion and purpose).
2: Map Out Your Plan Of Action.  
Begin with the end in mind and then work backwards.
For example, if I know my outcome is 5,000 happy members generating $1.5M per year what is it I need to DO to achieve that?
But we don’t want this to feel like work so the question we ask ourselves is this…”What is the most fun and easy way to make this thing happen?”.
Forget about complicated business plans and timelines and go with your gut…what is your gut telling you to do here?
Your instincts are EVERYTHING.
So use them.
3: Daily Alignment & Inspired Action Taking.
Don’t throw yourself into your daily activity like a headless chook, be smart with this, be focused and purposeful in your daily actions.
Right now my process looks like this:
As soon as I wake up I grab my hardcover journal beside my bed and I write about my goal – just whatever comes to mind, sometimes I’m right into it and can write for ages, other times it’s fast because I just want to get my ass into action because I’m so passionate and purposeful in my work.
Next, I head into my office (where the magic happens) with a cuppa, read over my vision statement and then close my eyes and visualise a perfect day with my funnel pumping and my membership community at 5,000 and growing by the day.
Then I’m ready to set my tasks for the day.
Do that each morning and you can’t fail to move in the direction of your biggest dreams.
4: Move About Your Day Taking Inspired Action & Giving Thanks For Having Achieved Your Goals.    
Do what work feels right, and stop when you’re done.
Some days you’ll be pulling 12 hour days (I’ve been all over the 12 hour days of late) because you know it’s what you need to do, and other days you’ll look at your desk and say “nah” and that’s ok but…. NEVER take your eye off the ball.
You don’t have to be physically at your desk doing the work to attract a result but this ONE SINGLE THING of yours must ALWAYS be front of mind so do whatever you need to do to keep it there.
Reminders on your phone, a vision board, your screensaver, a bigass whiteboard with your goals written LARGE,  posters on your wall, quotes stuck to your computer.
5: Trust.    
You MUST get yourself into such a state that the ONLY thoughts you entertain are positive because while this thing will be fun and easy a lot of the time, you’re also going to be challenged because creating anything EPIC will require you to stretch, stretch and then stretch some more.
Your belief WILL be tested, sometimes because it DOES feel too easy.
You have to work that shit out though, do whatever it takes to get your ass back into 100% TRUST and BELIEF that you can and you WILL bring this dream of yours into reality.
No big dream is ever achieved without being tested, so the testing is just a sign you’re doing it right.
SO KEEP GOING…and don’t you DARE stop, because if you do you’ll be in the shit.
Eyes forward.
Eyes on the prize.
Get your ass into MASSIVE action.
Out hustle your fears and doubts and insecurities, SILENCE them with action.
That’s all it takes so don’t overcomplicate it or make it a big deal.
DECIDE on your goal.
SHOW the universe you’re serious by intending it and mapping out a loose path (don’t get caught in the how’s – just have a loose idea and be open to do this thing in ANY way you’re guided to).
ALIGN your ass every single day and take constant action from that place.
And TRUST, do whatever you need to do to keep the faith.
You KNOW you can do this….so stop waiting…the time is now.
I mentioned earlier that I’d share what I’ve been working on this weekend, and in fact for the last 2 weeks pretty solidly, so here it is.
I’ve been building out the membership platform for my new membership program – my ONE SINGLE THING.
During the week I worked all week on my new lead magnet which is a 5 Day Journaling Based Program (with videos and workbooks) and now, before I get launch the lead magnet and flick GO on my funnel I need to set up house, which means building out my member platform.
It’s been fun and really exciting because I just can’t get it out of my head how blown away people are going to be with the value of this program at $20 a month (USD).
The No:1 focus on the membership is helping coaches, consultants (including MLM’s) and trainers build an Ultimate Freedom Machine and take it to it’s fullest potential.
You can check out the program and join the waitlist HERE but there’s nothing to buy yet.
That’s a wrap…
It’s been real 🙂 and I’ve really loved writing this ONE SINGLE email for you this week, I like it a lot!  I hope you do too, please hit reply and let me know what you think and be sure to follow me on social if you want more because I’m still active on FB & Insta even though I’m not in your inbox as much.
Enjoy the rest of your weekend and I’ll be back next week.
M xo
Your Leveraged Business Model

Your Leveraged Business Model

I’m guessing that when you first went into business your end goal was NOT to end up working more hours than you can handle and I’m guessing it was never in your mind’s eye that you’d hit experience such regular bouts of FEAST or FAMINE.

Am I right?

But here you are, a few years (or maybe months) in and shit STILL feels like a grind, and often precarious.

Are you exhausted yet?

Long story short, THIS is not what you had in mind when you took those first tentative steps to becoming an entrepreneur.

You’d pictured FREEDOM, and a lot more of it than you have now but instead you’re probably feeling trapped and asking yourself how much longer you can do this.

Am I right?

I want you to know that it doesn’t have to be this way and that there IS a way to leverage your time better AND flatten out the rollercoaster ride of feast and famine in your business.

And that WAY is to create your very own FREEDOM MACHINE.

A business model that takes the grind out of doing business day in day out.

A business model that, for every hour you work, returns far greater dividends than the way you’re doing it now.


There are many ways to leverage your time, skills and knowledge that gives way to a business you can continue to scale so you’re making more money WITHOUT having to work more hours.

Sound too good to be true?

Well, it isn’t and in fact, it’s a method all successful coaches, consultants and trainers employ to create more success and freedom than their counterparts.

And I’m one of them.

When most of the personal trainers around me were working their asses off selling an hour for $40 and running out of hours in the day I was servicing 100 or more clients at a time in my online fitness business where I had one day a week that I had to power through emails and progress reports but the rest of the time was my own.

When most of the coaches around me were selling single coaching sessions or 12-week packages to individuals I was running high-ticket  12-month group programs, both online and off securing 12 months of recurring income one time, not everytime I needed new clients.

Look at any leveraged business model either offline or online and it’s likely I’ve done it since first going into business in 1991.

And I continue to explore new ways to better leverage my time (this being the latest as I work towards my ULTIMATE FREEDOM MACHINE this year.



The thing I love about service-based entrepreneurs is that the sky really is the limit, you’re ONLY limited by your imagination…and of course fear and procrastination and all of the usual suspects, but let’s park those for now and focus on the vast opportunities there are for YOU to better leverage your time and create steady, EVEN cashflow.

Let’s begin with just a few…Online Group Programs, In Person Group Programs, Digital Products, Online Membership Programs, High-end Group Coaching Programs and Masterminds, VIP Days and Retreats…just to name a few.


I know that whenever someone has too many options competing for attention the first thing we do is step away because the overwhelm hits hard, so let’s break it down in order of ease of implementation.


If you’ve already been working one-on-one with clients around a certain problem (eg: you’re a life coach who has a 10-week “Love Your Life” coaching package you sell to individuals) you can very easily create a group program where you’re able to conduct the main educational content one-to-MANY in a group environment and run group coaching calls.

Your input is (for example) 1 hour, twice a week along with some time for answering questions in your Facebook Group or via email in between.

Normally that 2- 4 hours per week would equal the rate of whatever you charge your individual clients but as a group coaching program you can take on as many clients as you like or feel comfortable with.

Same hours but 10X (or more) the income generation.


Maybe you’re not excited about working with too many people at once or you don’t feel your particular business suits this model (I believe that if you’re in a serviced based business there is ALWAYS a way to leverage this idea, often you’re just too close to your business to see that possibility), in that case you can create a program based on pre-recorded content and downloadable workbooks that people can purchase and complete in their own time.

You can choose to add a VIP Option or something similar where you can include some time with you along with the program.


Maybe you LOVE the idea of being in a room with a group of your ideal clients and love the vibe that a group can bring to the learning environment, in that case, the LIVE or IN PERSON Group Program is ideal.

You then have the option of keeping it intimate and charging a premium for that intimacy and high-touch service or you can work off of volume,  charge less and fill the room to the brim. You can even have an upsell, higher-touch offer from there.

THERE ARE 3 IDEAS TO GET YOU STARTED…but it’s also a good idea to consider the following.

It’s Important To Know Yourself – How do you like to work best with people? Eg: don’t offer in-person events or programs if you really prefer to work online. Don’t feel you need to do one before the other, there is no rule that says you can’t jump straight into online programs even if you’ve never done it before. In a nutshell start with the end in mind, begin with what you consider to be YOUR Ultimate Freedom Machine and don’t waiver from that.

Start Easy – Don’t create problems for yourself before you begin by over-reaching on your technical capabilities. You might have decided that an Online Group Program is perfect for you and that’s great, congratulations because I honestly do believe that is one of the greatest FREEDOM MACHINES there are…BUT…maybe your tech skills are non-existent.  If that’s the case don’t overcomplicate things with online program delivery platforms you don’t understand and will need to spend countless hours mastering. There are a handful of ways you can run an online group program with very little tech savvy and even less money (something we’ll be covering in ). You want to start with the strategy you’re going to implement, not the one you’ll procrastinate over for 6 months.

Know Your Market – How do THEY like to learn? How do they love to interact with you? Consider this when you’re deciding on your model and if it matches perfectly with your idea of an ULTIMATE FREEDOM MACHINE you’re on to a winner.

This really is such a huge topic and I could go on for hours and hours about this and all of the fabulous twists and turns the conversation can take but I’ll leave it there for now, but before I go I want to remind you of this….

You don’t have to remain in this space you’re in.

It does take effort and patience to create a freedom machine but it IS worth it.

When you’re sitting here 12 months from now with a business model that ticks over like clockwork generating steady, recurring income and you’re working a handful of hours each day (or week… or month, depending on your model) you’ll be glad you decided to take this path.

If you loved this content then you will LOVE my new membership program The Leveraged Entrepreneur – it’s $20 a month and launches soon, head here and get yourself on the waitlist because when the doors soon they’ll only be open for 1 week and you really don’t want to miss out.

M xo

Say NO To Swipe Files

Say NO To Swipe Files

On my newsfeed in the last 30 minutes I’ve seen “copy my top 6 sales funnels” and “I’m giving you access to all of my swipe files”.



If being a successful entrepreneur was really a simple matter of copy and paste wouldn’t everyone be doing it?

And everyone would successful, right??

I’m calling BS on those offers and don’t even get me started on how annoyed I get when people fall for that shit!

Copying someone’s email swipe files or sales funnel isn’t going to make you successful….it makes you a copycat (even though you have permission which is a whole other issue I struggle to wrap my head around!).

And it makes you a lazy thinker relying on someone else’s thinking.

And it tells me you don’t trust yourself to get it right without copying someone else.

And that you’re hoping for some kind of quick fix miracle overdoing the actual work to come up with your own unique ideas.

True entrepreneurs aren’t interested in copying someone else’s work or cutting and pasting their way to success.

True entrepreneurs are excited about uncovering what makes their market tick and then creating something they KNOW will excite their market and get them talking. AND it excites us as much to share it!

That’s part of the entrepreneurial game.

There are no shortcuts.

So stop looking for them and instead do the work.

Love your tribe enough to want to bring them something you’re dying for them to experience based on your own inspired thinking and gut instinct.

I’m not sure how excited you can get about copying someone else’s ideas.

So….if even for a fleeting moment you find yourself considering the idea because it seems EASY and FASTER…trust me, you won’t respect yourself in the morning if you do it so STEP AWAY from the buy button!!

You’re better than that!


Whew….can I just say that for the first time in a very long time I’m SOOOO bloody happy it’s Friday!!

My content has been a little light on because my usual steady stream of ideas seemingly dried up the minute I landed back in Melbourne!

BUT the focus for me over the last week has been to keep following my routine as closely as possible and know it would turn around eventually. NOT something I’ve struggled with for a very long time (it was the bloody holiday that did it!!).

When I racked my brain and came up with “I got noth’n” time and time again I didn’t force it…I’d rather deliver you less than pump out content I wasn’t feeling.

Turns out I was just a little pooped after hitting the ground running and not having too many moments to spare to just let my mind be.

I spent half of the day on the couch yesterday and the only reason I actually got my ass out of my trackies and dressed was because my gorgeous girl came to visit and well….no-one needs to see that!

Yesterday’s downtime and a light on day today have me feeling the love again and while I’m looking forward to taking the weekend to recharge and not do a whole lot I am SOOOO excited to get back to my usual pace come Monday.

So please excuse my less than sassy self since my return and I promise I’ll be back to usual bouncy, creative, content delivering best next week.

Big mwah xox

I find creating content SOOOO frik’n EASY I could do it in my sleep and there’s not much I love more than creating online programs.â €
â €
In fact, I’ve launched over 100 programs since 2006 when I first launched online….it’s my jam.â €
â €
But I know not everyone is good at this and that overthinking can be your WORST enemy when it comes to content creation…so I’m gonna help you out!â €
â €
I will do a full training on this in my new membership program ( soon and really map out my process for you but in the meantime here are 3 things to remember.â €

â €
What’s your promise? â €
Is it to show someone how to improve gut health?â €
Run a successful Facebook ads campaign?â €
How to make mineral makeup from scratch?â €
Keep your outcome in mind when you map out your framework and create from there.â €
What are the big steps that need to take place on the way to this outcome? Those key steps are your main framework.â €
â €
It’s tempting to add ALL-THE-THINGS to your course because you want to give great value and you also want to convey your expertise BUT too many courses are abandoned because they’re too content heavy.â €
One look at a 90-minute video and I run for the hills!â €
Give enough information and tasks to give your people the result they desire and nothing more.â €
If the length of the training looks simple and doable it’ll get done, your clients will get a result and then everyone’s happy.

Sometimes you’ll map out your framework only to find that some of the content you want to include doesn’t fit under the headings of main modules.
If you still really want to add those items to the program don’t try to squeeze them into your existing modules, instead, you can add a BONUS section and add the content there but be sure to let your people know WHY it’s there and how you’d like them to use it.

I hope that helps but please remember that creating online programs really isn’t a big deal so don’t make it bigger than it needs to be.

You have great content, you just need to wrangle it into a framework of modules that make sense and to keep things simple.

If you loved this content then you will LOVE my new membership program The Leveraged Entrepreneur – it’s $20 a month and launches soon, head here and get yourself on the waitlist because when the doors open at the end of the month they’ll only be open for 1 week.

M xo

Pin It on Pinterest