The Art Of Attracting Dream, High-Ticket Coaching Clients.

The Art Of Attracting Dream, High-Ticket Coaching Clients.

Who’s your dream client…can you tell me?

Most coaches have some vague idea about who it is they want to work with but rarely do they delve into the nitty-gritty and really think about the EXACT characteristics who it is they want to work with…. EXCLUSIVELY.

Because the thing is…you get to choose who you work with….and who you don’t, which is almost MORE important, to be honest.

When most coaches start thinking about client attraction they go straight for the strategy…the “how-to” of how to attract those clients which is better than doing nothing at all I guess, but if you really want to make any marketing strategy effective there are a couple of steps you should take first.

But first, let me give you an example of strategy versus EFFECTIVE strategy.

The strategy of running Facebook ads to a lead magnet is a good one, I do it myself BUT you can either run your ad budget dry trying to figure out how to get in front of the right people as you go OR you can do the work of knowing who your dream clients are and what makes them tick so you can target the right audience and say the right things to grab their attention so your ad cost is low AND so your ads end up in front of the right people.

Too many coaches pull the pin on ads because they run out of money before they ever get a result….usually saying something like “facebook ads don’t work” when they do in fact work…it’s just that your execution was sloppy.

I’ve asked clients to pull together target audiences for their ads campaigns only to find out they have no idea who they should be targeting in the first place.

Often coaches are so caught up in the strategy side of things and spending countless hours figuring out their lead magnet and email sequencing that they forget the human element….they forget who it is they want to call in…they can forget they’re marking to HUMANS.

Many of you overlook the fact that you can be super selective in who you target because of, ultimately, who you want to work with….ie: you forget you can point your ads in the direction of your dream clients…if you do the homework.

I’m a skilled and experienced coach & mentor who consistently gets great results for her clients BECAUSE of who I choose to work with.

The quality of my clients directly relates to the quality of the results I help to co-produce.

I know that when I say yes to a client it’s because I know that with my help they’ll produce a result…if I think I can’t produce a result, I say no.

If you take on clients who aren’t a good fit for you you’re asking for trouble…this almost always results in poor results, clients who drain the crap out of you and before you know it you’ve lost both passion and confidence in yourself and your business…not ideal.

One way to avoid that is to know who you want to work with…and, as I said earlier, who you don’t.

So…yes….there are lots of STRATEGIES for attracting your dream coaching clients…. I teach many of them….but UNTIL you know who that client is…you’ll be up against it.

When you nail this EVERYTHING is easier.

The programs you launch.

The messages you share.

How much you charge.

It all comes together because you know who you’re creating and writing and live-streaming FOR….specifically….and so your content and ad copy will resonate with those people and bring them into your world.

For coaches who are struggling to find ANY clients, the idea of turning away clients that aren’t a good fit just seems nuts…I know, I get it…I’ve been there but I promise that when you start saying no to the wrong clients the right ones start showing up.

If it’s time for you to start thinking about who your dream client is I’d start with establishing some really clear boundaries around who you won’t work with… the stronger they are the better.

I like to start with who I won’t work with because, for me, this helps me get clear on who I will work with.

 

HERE’S WHO I WON’T WORK WITH:

 

Anyone in scarcity or lack mindset.

Anyone who expects me to save their business from the ditch they’ve run it into within 5 minutes flat.

Anyone who complains about every coach they’ve ever hired (one common theme and all that).

Anyone I don’t think I can truly add value too.

Anyone I find abrasive or rude and know I won’t gel with.

Anyone I don’t think is good at what they do.

Anyone who lacks integrity.

Anyone who is all about what they can get / not client-focused.

Anyone I know will watch the clock / making sure they get their “money’s worth”.

Anyone who can’t or won’t match my pace and makes excuses instead of being honest about the resistance they’re facing.

Anyone who is demanding/thinks I’m “the help”.

Anyone who thinks it’s ok to message me at 11 pm and expects me to answer.

Over the years I’ve had many great clients but also my share of clients who come to me in a state of panic and fear and lack and expect me to be the magic bullet.

If someone’s driven their business into a ditch or has left it too long to get help and their focus is on GETTING THE MONEY it never works because they’re so gripped by scarcity it gets in the way of doing the right work because it often takes time….I know that’s unsexy marketing but it’s true…it pretty much always takes more time and costs more than most people think to start making great money consistently.

It’s ok to want a return on investment as soon as you can make that happen (something I really work hard to achieve for my clients) but there is a difference between that and a desperate, all-consuming need to make money yesterday.

 

SO…HERE’S WHO I WILL WORK WITH:

 

Big thinkers and big dreamers.

Coaches who know they have it in them to create incredible success and they’ve been chipping away at it already.

My coaches don’t want to be spoon-fed, they have great instincts and a lot of knowledge and they want me to help them pull it all together…they want me to help reveal the next level badass version of who they are now…they’re not interested in paint by numbers….that would kill any sense of self and creativity.

They respect the rules of engagement and don’t overstep the boundaries
I’ve very clearly set out and that they’ve agreed upon.

Even if they’re not rolling in money they don’t raise the issue of money in sessions if things are tight, they just get on with doing what they need to do to earn it – basically, they know how to hustle if they need to and they know I’ll help support them and show them how if they’re feeling stuck. Talking lack and scarcity only attracts more of it so we don’t do it.

They do what I ask them to do when I ask them to do it and if they have questions they ask them and then get back to work.

My dream clients usually know who I am because they’ve been in my community a while OR they find me, consume everything they can read and watch and then reach out to me ready to get started.

They make decisions quickly and they follow through.

Another thing is that I LIKE my clients, we have mutual respect and we also have fun and a few laughs along the way.

It’s important to me that my clients take their businesses seriously…they are in BUSINESS….this is not a half-assed hobby…we’re growing EMPIRES here…I need my clients to understand this and take the growth of their businesses and bottom-lines seriously. In the past, my desire for a client’s success has been greater than they’re own and it just doesn’t work.

 

HOW THIS WORKS IN THE REAL WORLD OF ATTRACTING YOUR DREAM CLIENTS ONLINE

 

It’s about the way you communicate and how you position yourself online / in your space….and the simplest and easiest way to do this is to just you…who you are is enough and will attract the right sort of people into your world.

You can see from the way I speak and the way I write it’s pretty clear that if you’re a bit of a princess who wants someone to spoon-feed them step-by-step I’m not the mentor for you. You can’t pay me enough to work with people like that….I’ve done it in the past, unwittingly and now I can spot a princess a mile off and it’s always a no from me because that type of work doesn’t excite or inspire me…I love working with my clients to create breakthroughs I know these will stick and help them leapfrog to the next level.

I used to think my messaging was boring (hell, still do half the time) because my message doesn’t really change and is often really repetitive because I do 100% stand by my simple approach and the fundamentals I teach…they work so why would I change them?

I’m also not someone who “performs” or is outrageous or controversial for the sake of followers, likes and comments, I just am who I am and my people….the right people… like me just fine.

The words I speak and write are things my people resonate with, the fact I turn up for a livestream in workout gear and hair that needs washing half the time is also something they (you) connect with because this is real life and it gives them (you) permission to be real too.

I worked out a long time ago that I don’t need to “do” anything special…I just need to be me.

 

And YOU just need to be you…as you are.

 

In a nutshell, attracting your dream clients only happens when you’re clear on who that person is and when you’re being authentic SO you’re attracting people who love your vibe…without you having to labour over it.

 

Most growth strategies will work for you IF you follow these 3 simple rules:

Know who YOU are and what you do well (your sweet spot).

And know WHO you want to coach (know them INTIMATELY) and why.

Know HOW you can help them…what problem are you solving for them?

THEN you can begin creating better content and start applying a marketing growth strategy that aligns with those three things.

Make sense?

I hope it helps.

M x

 

Want some help getting clear on your dream clients?

WE COVER ALL OF THIS & MORE IN MY $5K FORMULA FOR COACHES DIGITAL COURSE…

LET’S TALK VISIBILITY – Part 8 – Two Money Making Content Strategies

LET’S TALK VISIBILITY – Part 8 – Two Money Making Content Strategies

I know you’re probably at the point now where you’re all SHOW ME THE MONEY…and so here we are…by now I hope you’re brimming with confidence and super eager to start showing up online like a BOSS…. so….let’s get you making money from your content asap.

The 30-day content challenge I set you in Part 7 will get you into the swing of daily content and it will do wonders for your business I promise but I also want to share 2 other money-making content strategies I use in my own business and encourage my clients to use also.

To be significantly successful both of these strategies rely on paid traffic in the form of Facebook Ads, Instagram Ads or both and as new platforms are introduced, so long as they suit your specific audience, you want to be leveraging paid traffic there too.

You CAN employ these strategies without spending money if you can get your offers into the hands of enough people to make it work but this is the exception for most coaches, rather than the rule and investing in paid traffic will always allow you to dial up any results you do experience.

Honestly, if you’re serious about growing your coaching business you will need to get your head around the need to invest in paid traffic to grow and scale your coaching business to the generate the financial numbers that will create the type of lifestyle I know you want to live.

BUT…before you spend a cent on marketing I BEG you to do your homework first, know your market, know what they need, what will spark their interest in terms of content and imagery and make sure the quality of your landing page is high because you only have one chance to make a first impression when it comes to the cold traffic that will be engaging with your ads and landing pages.

And that one chance lasts a nano-second so everything I’ve mentioned above really has to pop and make a big impact fast.

Ok…without further ado here are my top 2 strategies for making money with free content (as opposed to paid content in the form of digital or coaching based programs).

 

YOUR OVERARCHING STRATEGY

As I have already mentioned, I always begin with the offer I’m enrolling at the time and work backwards from there.

Sometimes I’ll use both of these strategies as part of a campaign and other times just one, this is flexible and it’s meant to be a GUIDE, not a set in stone formula you should follow blindly so remember to trust your instincts and go with what feels like the most right, and most fun for you.

If you run with the strategy you’re most excited about you can’t go wrong…energy is everything and your people will pick up on your infectious energy.

 

STRATEGY ONE – Facebook Challenge

Facebook Challenges are a really great way to get your people involved and increase engagement inside your community.

If you aren’t already a member of my free FB community “Become A High-Ticket Coach” go there IMMEDIATELY 🙂 

Once inside you’ll be able to see my past challenges and how they have tied in with the offer I was running at the time.

https://www.facebook.com/groups/becomeahighticketcoach

Here is an example of a challenge I recently ran: https://www.michellehext.com/how-to-get-more-coaching-clients

We ran ads to this landing page and instead of asking people to opt-in to be added to my mailing list, I sent them directly to the group.

Usually with something like this you’d request participants to opt-in but I wanted ZERO friction here, meaning that asking people to opt-in will lead to a drop off rate making my ads more expensive and lead to fewer coaches joining my community.

I’m relying on the fact that my group, the content I’ve provided inside already along with the upcoming challenge will keep those coaches in my world despite not having them on my email list.

Adding people to my list wasn’t my priority here….growing my group was.

There are a bazillion Challenge’s being marketed every day on the interwebs so your challenge MUST be compelling.

Think about what your people really want and need right now….in my example you can see that this is “getting more coaching clients”, something I know my people struggle with all the time..this IS compelling.

The challenge must match that with YOUR genius skillset so you SHINE as you lead this challenge.

You must present your challenge in a visually appealing and compelling way so it creates visual impact and tells the story of your brand quickly.

Ensure you’re targeting the right audience to ensure the right traffic running to your challenge landing page.

And voila….get all of this right and your challenge WILL fill, and from there, while people are excited and engaged you can share your offer and sign people up.

HERE’S WHAT YOU NEED:

1 – A Compelling Challenge Idea

2 – A Gorgeous Landing Page

3 – Facebook Group

4 – Paid Traffic Campaign

5 – The Offer You Wish To Sell 

Feel free to test this without spending money the first time around if you haven’t run a challenge before and once you’ve had success with it run it again with paid traffic.

In an upcoming series, I’ll be diving into about lead generation where I’ll go into the step by step strategy for creating your Lead generate / sales funnel but for now, I want to give you a place to start.

 

STRATEGY TWO – Simple Lead Generation Content Strategy

Before you freak out and start thinking “tech nightmare” I want you to calm the hell down 🙂

I’m going to show you how to create THE SIMPLEST lead generation content strategy in the history of the internet.

I want you to create the best piece of livestream content you’ve ever created!

Think about a problem you know your people are facing right now and that you know you can help them with like a BADASS!

This is your zone of genius….your sweet spot.

I’m going to need you to step up and BE the EXPERT.

I’m also going to want you to prepare for this one because you’ll be running it as a masterclass just like this one: https://www.michellehext.com/how-to-get-coaching-clients-video

In my example there are two things my people can do…they can either message me to chat (this is a lead) OR they can purchase my Start-Up Coach Success Accelerator Digital Program (Even better than a lead! )

Your call to action can be to schedule a time to chat with you for a limited time only, to send you a message or to purchase something if you have something like this available.

DO NOT get bogged down creating a digital program if you don’t have one already, instead focus on what you have right now to get started and for my newbie coaches, this is usually always to offer some sort of discovery or strategy call complete with an embedded scheduler on the page to make it easy for people to say yes to a discovery call.

WHAT YOU NEED:

1 – Kickass Livestream That Excites & Inspires Action.

2 – Great Copy Above The Livestream With Bullet points.

3 – Messenger plugin / Digital program link OR the offer of a free call complete with embedded scheduler at the bottom of the page.

Typically the more you charge for your services the greater the need to run discovery calls simply because people feel more comfortable investing larger amounts having made some contact.

That said, I’ve sold many high-ticket coaching packages via messenger after someone has reached out to me there….this comes with confidence, an audience who knows you and the decision to accept this as a legitimate way to sign up new clients 🙂

So there you have it…2 really simple and effective ways to begin using your free content to make money in your coaching business.

Which one will you begin with?

 

Want some help getting started & staying the course?

THEN GRAB MY CONTENT MASTERY BOOTCAMP NOW WHILE YOU CAN GET IT FOR  50% OFF WITH THE CODE CMB50 

LET’S TALK VISIBILITY – Part 7 – My 30 day Challenge To You.

LET’S TALK VISIBILITY – Part 7 – My 30 day Challenge To You.

It’s time for action!

Strategy without action is only ever going to result in more knowledge and I KNOW that knowledge isn’t your problem…you have more than enough knowledge to get cracking on your content creation right now.

It’s time to start APPLYING that knowledge so you start seeing the results I know you want.

Many years ago I set myself a challenge of writing a new blog post every single weekday for 30 days straight and it was a revelation.

I noticed how much more readily the content ideas came to me and that in no time at all I had created a daily habit of sitting down to write before I did anything else (much like the process I use when I’m writing my books).

I also noticed that, in general, I felt more inspired, alive and switched on in my business because every day I was reminded of just how much I knew and how much I had to share…content that I knew was helping my people.

I also noticed that engagement increased and that my inbox was busier than ever before with people sharing their thank-you’s, aha’s and making enquiries.

A whole new energy around my business was created by simply making the commitment to write every single day and I haven’t looked back since.

Once I had wrapped up my 30 days of blogging I decided that because I was on a roll I would livestream every single weekday for 30 days.

The engagement and energy that came from writing every day paled into significance when compared to what was created by going live every day.

Going live every day for 30 days put me on the map and got me noticed unlike anything else I’d ever experience before.

Again I noticed how easily ideas came to me for content day after day.

It wasn’t unusual for me to keep pen and paper handy and make notes DURING my livestreams as other ideas come to me while I was ON the call.

There was not a single downside to doing livestreams every day…simply put, it blew up my business.

From that 30 days, I just kept going and for 2 years I was live 5 days a week, give or take the odd missed session.

Livestreaming worked back then and it works now and by works I mean it cuts through the other noise in the feed because Facebook pushes livestreams out ahead of anything else AND your audience is watching them…every single day….multiple times each day.

It’s the same for the other platforms as well, livestreaming or live content in general (stories for example) is where it’s at.

All of that said….I have a challenge for you 🙂

It’s the same challenge I give to my private clients to get them moving and into the routine of creating regular, great quality, free content.

Ready?

Ok…here we go….

I want YOU to commit to livestreaming every weekday for 30 days.

Now if that totally freaks you out you have my permission (not that you need it) to write a new blog post every day for 30 days to find your feet and THEN roll into 30 days of livestreams (remember, this is how I did it).

The most common fear my clients have around committing to 30 days of either blogs or livestreams is the fear that they will run out of stuff to share.

Trust me when I say that this couldn’t be further from the truth with my clients reporting that they are sharing my experience of being in content flow…the more put out the more ideas come through.

One of my gorgeous clients really struggled with regular posting and live-streaming was just a leap too far in the beginning so I left her to come up with something she could commit to for 30 days.

Her idea was to post “30 Days Of Fun” on her instagram account.

Every day she would post about something fun she loves to do inviting her followers to share their own fun.

By about week 2 she was in the swing and ready to move onto something more challenging (in her mind) and start to share longer, more creative ideas.

It doesn’t matter HOW you start…so long as you start 🙂

If you’re feeling super stuck or worried that you will run out of ideas I have a program called “Content Mastery Bootcamp” that will walk you through 30 days of content.

If you want to go ahead and purchase this program I have a gift for you!

For a short time, you will receive 50% off this program (including the instalment plan) if you enter the code CMB50 at the checkout.

https://www.michellehext.com/content-bootcamp/

The program comprises of 4 masterclasses, daily messaging prompts and pep talks to keep you focused and committed.

Purchase this program and you’ll have NO excuses left for not being visible 🙂

Either way NOW is the time to get yourself into action so announce it to the world that as of TODAY you’ll be going live (or blogging) every single day for the next 30 days.

Announcing it will keep you accountable and start the ball rolling.

You can do this…so go….do it….and I promise you WILL thank me for pushing you to do this today when 30 days from now your business is transformed!

We’re not done yet though…in part 8 of this series, I share two money-making content strategies so keep an eye out for that one very soon.

M x

Want some help getting started & staying the course?

THEN GRAB MY CONTENT MASTERY BOOTCAMP NOW WHILE YOU CAN GET IT FOR  50% OFF WITH THE CODE CMB50 

LET’S TALK VISIBILITY – Part 6 – How & Why I Make Money With Content

LET’S TALK VISIBILITY – Part 6 – How & Why I Make Money With Content

 

Without the regular content I share across my socials I wouldn’t have a business.

My entire business is content-driven and my content is driven by my desire to help the tribe I’m building and to see them succeed.

Content is EVERYTHING.

From my regular messaging via my:

Blog.

Insta.

Facebook Business Page.

Facebook Group.

Youtube.

List.

To my paid stuff… content-based products/programs and books.

To my marketing efforts:

Facebook Ads Copy.

Funnel Sequence.

It’s ALL content.

If you want to create success for yourself as a high-ticket coach with a thriving community, it’s important to get your head around just how important content creation is in this process.

My business has been created from the ideas that pop into my head and my ability to translate those ideas into products AND content that inspires people to purchase those products.

And yours is or can be too.

Doesn’t that excite you?

To know that you have the opportunity to create an incredible lifestyle for yourself based on the ideas you have between your ears?

To know what ANYTHING is possible if you can find a way to bring those ideas to life (so long as you hold the belief this is possible for you).

Some coaches come to me with certifications in this or that and we build programs around these, for example, a past client of mine is a certified Bob Proctor Consultant and uses Bob’s process to coach and guide her clients but the marketing, the positioning, the content and lead generation strategies are all based on my client’s ideas, experiences and wisdom.

For the most part coaches come to me with nothing more than a jumble of ideas, a dream and a desire to make that dream happen.

My job is to help them take those ideas and wrangle them into a successful premium coaching business, something I’ll never grow tired of.

ALL of that comes from the content contained in my clients’ brains.

From those ideas I draw out the content we need to:

Create their sweet spot premium coaching offer, which is the outcome-based coaching program they will now begin to offer clients with confidence.

Build their coaching brand and begin to position themselves as leaders in their niche.

Find their voice and start showing up on social media because this is where most of you will begin to grow your coaching business or EXPAND your coaching business.

I want you to TRUST that you have everything you need within you right now to begin making BIG money in your coaching business by sharing the wisdom, experience and expertise you have within you.

Soon I’ll be sharing various strategies for making money with your content but before I get to that I want to break down why I think my free content consistently generates sales and how yours can too.

I’m not suggesting there is a specific formula I want you to follow for each content piece because nothing kills creativity like trying to make your message fit to follow a to-do list.

Instead, I want to you consider just a couple of things ahead of writing your next piece or sharing your next livestream so you can move your content from simply sharing information for the sake of “visibility” and actually moving your audience to take the next step…the step you want them to take.

Ok…let’s go.

REMIND THEM OF WHAT’S IMPORTANT TO THEM

Our audience regularly forgets what’s important to them and they forget that they’re chasing the big goal they’ve set for themselves as they become distracted by setbacks …they also forget they’re amazing.

Often our people are in the grind and often failing so they can’t see how amazing they really are.

Or they’ve forgotten they’re capable of more than they’re aiming for right now, I know I’m guilty of setting the bar way too low sometimes and then find myself wondering why I’m uninspired.

We want to remind our people of who they are and what they’re capable of because when they’re reminded that they’re badasses who can make ANYTHING happen they’re going to be inspired to act….be inspired to take the next step…with you.

We want to reignite the spark and remind them that anything is possible for the very same reasons.

Remind your people that their dreams ARE possible and that it’s time to get back on the horse and start going for it again.

We need to break them out of their apathy and get their hearts pumping with excitement for the future.

When our people are in this state they’re ready to take action and as we are the ones inspiring that action it makes for them to reach out to us…to YOU in that moment to get the help they desperately need to get things moving in the right direction.

EDUCATE OR ENLIGHTEN

Everyone has gaps in their knowledge, skillset and mindset…we want to show our people that we can help them fill those gaps.

You have a specific area of expertise that your people need, so show them that you know your stuff.

You have the answers they’re looking for so GIVE them those answers.

Show what you know and be generous…as I’ve said in previous posts, nothing compares to working with you and human nature has illustrated time and time again that lack of information is NOT the reason people remain stuck.

By showing up for your people and teaching them things they don’t already know (or reminding them of things long forgotten) you’re layering credibility on top of your ability to connect with them and show you care.

Sharing your expertise lets your audience see that there is substance to your content and that you’re not simply another wannabe showing up online making a noise on the internet for the sake of it.

Your knowledge AND the way you share it is what will set you apart.

INSPIRE THEM TO TAKE ACTION

It’s important to remind your people of their dreams and it’s important to let them see you now your stuff but leave it there and you’ve only done half the job.

The final piece of the puzzle is to inspire your audience to take the next step by making sure you have a strong call to action at the end of each piece that tells your people PRECISELY what you’d love them to do next.

Your call to action is the pitch at the end of your content encouraging them to sign up for your program, join your list or your upcoming facebook challenge, to schedule a discovery call, to message you, to share your content.

We’re busy.

The internet is a madhouse.

Our minds are scattered and easily distracted.

So you must spell out what you want your people to do next.

Please don’t underestimate the power of this.

We think our audience knows to tag or share or like or comment but unless we ask them to, they won’t…it’s that simple….so be clear about what you want them to do next….and ask for it.

YOU HAVE PERMISSION

Just a reminder that adding a call to action is not something you need to feel awkward or weird about.

If you’ve given some great quality content that you know will help your people you’ve well and truly earned the right to ask for something in return….keep that close to your heart to remind you that no-one is asking you to show up on the interwebs and help people, no-one is (directly) paying you to give up 20 minutes of your day to livestream….you’re being generous with your time and expertise and you’ve earned the right to ask for something in return.

Be ok with that.

HOW I CREATE MONEY MAKING CONTENT.

I’ve found the most effective way to make money with my content is to create content around my latest offer so it fits with the program I want to fill at the time.

As an example, if I want to fill my BECOME A HIGH-TICKET COACH Mentoring Program all of my content will relate to High-Ticket Coaching.

I’ll be focused on things like not charging enough equates to poor client results versus charge more, give more and get better results for your clients.

I’ll be talking about how charging more attracts a better quality client and better quality clients mean you WILL get better results for your clients and that those results will help you build your reputation quickly.

I’ll talk about the difference between High-Ticket Coaching and regular, low-cost coaching.

I’ll talk about what it takes to become a High-Ticket Coach.

I could go on and on but I hope you see what I’m talking about…I make the content relevant to what I’m offering so that my call to action inspires people to do the thing I want them to do next which is to apply for my program.

My livestreams are relevant to the offer.

My blogs are relevant to the offer.

My social posts are relevant to the offer.

My facebook group challenges are relevant to the offer.

Every day we want to prompt our community to think about our latest offer and weigh it up…our daily content is our opportunity to show our people that this is the perfect solution for them right now based on our ability to solve the problem they need help with.

Make sense?

Alrightie…tomorrow I’m going to issue you a challenge and if you choose to accept it, you have the potential to EXPLODE your coaching business over the coming weeks.

Keep your eyes open for when I drop Part 6.

M x

 

 

 

 

Looking for a mentor? Check out my mentorship program below.

LET’S TALK VISIBILITY: Part 5 – Getting Started With Livestreaming & Where To Find Content Ideas

LET’S TALK VISIBILITY: Part 5 – Getting Started With Livestreaming & Where To Find Content Ideas

I hope by now you’re getting your head around the fact that your content doesn’t need to be perfectly practiced and scheduled within an inch of its life but instead should come from the heart and be REAL.

I hope you’re fully getting it when I say your people want to see YOU and not some homogenised, pasteurised version of you and that what this means is you can get started right now…no need to lose 10lbs, purchase a new microphone or carefully crafted backdrop.

No excuses…you are ready now.

Agreed?

Good!

From this point on, the thing that usually trips up my coaches is the fear that if they commit to showing up and sharing content every day that they’re going to have days where they don’t know what to say.

Getting started really is the most difficult part and people can procrastinate over starting for MONTHS (or years) before finally pulling the trigger and taking the plunge, so to help you get there faster I’m going to share with you 2 things.

1 – Your FIRST message.

2 – Examples of where you can draw inspiration for ongoing content.

Before we dive into that though I want to remind you that Live video is where it’s at so we want to make this a priority in our newsfeeds.

Facebook favours live-streaming and your videos will reach people your written content won’t however we do want a mix of content types…longer written posts with visuals that attract attention, short and sweet and punchy posts that are fast and easy to digest and everything in between.

For the purpose of this exercise, I’m going to use live streaming as the main example because it’s the thing that will get you noticed faster than anything else.

I can remember seeing a woman popping up live in my newsfeed every single day and after about a week I could no longer ignore her….I figured she had 10’s of 1,000’s of followers or more because she really100% owned her presence online and showed up like she a boss.

I followed her back to her Facebook business page and she had less than a 1,000 followers but my immediate thought was…”I’ll bet that when I come back and check her numbers in 6 months she’ll be up there”…and she was.

It also turned out that she was warming her audience up for a launch and she’d been committed to warming up her audience for a handful of months prior to that launch so that A: her audience would pay attention to her ads (when they ran) because they knew her already and B: her ad costs would be lower because of the above.

This is a strategy I’ve used many times and one I encourage my clients to use as well, it takes time and patience but we’re building sustainable, and BIG success…and that doesn’t happen overnight… despite what the guru’s on the interwebs are trying to tell you!

Consistent, quality content WILL put you on the map, get you noticed and help you to build your business in a wonderful way that feels good, for you AND for your audience.

Ok….so back to the focus of this post….

YOUR FIRST LIVESTREAM

Your first Livestream is an opportunity to introduce yourself online (or reintroduce yourself after a pivot) and tell people what you do and how you do it but it’s also really important to remember why people are watching your Livestream in the first place.

That reason?

To get something.

Consciously or unconsciously your audience will be asking “what’s in this for me?”.

Your “story” will only hold their interest for so long UNLESS you can make it relevant to your people so while your introduction is about you it also MUST be about them.

How do you do that?

It’s not as difficult as you might think IF you’re speaking from the heart about why choose to do the work you do and why it’s important for you to help the people you want to help.

Tell your people what they can now expect from you in terms of content and how you plan to keep helping them.

Make sure you illustrate that you understand your people, their struggles and desires and that you’ve got their back.

Let them know you CARE.

Let them know that you’re going to continue to be a source of guidance for them…regularly.

It’s a given you’re a businesswoman (or man) and that it’s your desire for your content to generate clients and make you money but as I said in an earlier post, coming from a place of “how can I get my content to make me some money” doesn’t work, what works is TRULY being of service and showcasing your expertise in a generous and loving way.

Use your introduction video to set the scene for how you intend to continue SO be clear about how you plan to continue.

Importantly…only set promises you can keep…don’t go making big, bold promises, if you can’t keep them or have a history of not keeping them thinking “this time, will be different”…often it’s not so it’s important to work with HOW YOU ARE….rather than try to stuff yourself into a mould you know doesn’t fit you.

So tell it how it is.

If you don’t know how often you’ll live, just say it.

If you plan to go live every Monday at 10 am and CAN keep that promise…say it.

Spend some time ahead of time thinking about how you’re going to keep this ball rolling so you don’t get caught up in the moment and make promises you can’t keep.

Know yourself.

Work WITH your natural tendencies and start there, you can always ramp things up once you’re rolling.

DRAWING INSPIRATION FOR ONGOING CONTENT.

Something magical happens when you make sharing your message a daily thing (something we’ll get to later) and that is that the more content you create the easier your content ideas will flow because your brain is in a constant state of asking the question “what can I talk about next?”.

That said, sometimes we can draw a blank and in those times it’s good to have a list of ways to inspire content…so here are some of my favourites.

CLIENT BREAKTHROUGHS

Obviously, we want permission from our clients to share OR we keep names and details private and work from the concept of the breakthrough.

This can be a current client breakthrough or a past client breakthrough.

A RANT ABOUT SOMETHING THAT’S FRUSTRATING YOU

I can remember being fired up about how bad coaches are at setting themselves up for DISCOVERY CALLS.

I’d been looking to work with a life coach and after looking at about 20 websites not ONE coach had an online scheduler….I’m not going to call or email to schedule a call if I want to take action I want to press a button and schedule myself in there and then…(make it easy for your people to say yes / take action).

I spoke about my frustration and then that evolved into an experiment…I wanted to know how the actual discovery calls were conducted if getting people INTO those calls was a pain I knew there was a high chance the Discovery Calls themselves would also need work.

Sure enough, the discovery calls sucked and that led me to keep talking about how to improve discovery calls and the DC process, screening clients etc

I ran a 3-day challenge in my group and that one rant gave me a good month worth of content and made a tidy little sum of money as well because off the back of that I offered a Discovery Call Training Session to work with coaches to help them sharpen their own DC process and calls and sold it for $1500 USD

CLICK HERE TO ACCESS THIS FREE PROGRAM

A PERSONAL CHALLENGE YOU’RE ON THE OTHER SIDE OF

Our audience LOVES to hear that we’re human.

While WE know we’re human and do NOT have it going on as much as our audience thinks we do THEY don’t.

Our audience sees us as an authority and often we’re what they’re aspiring to be so when we open up and share a struggle we’ve overcome that’s relevant to our audience they really connect with it and suddenly the gap from where they are to where WE are isn’t so great, and it makes them realise they CAN do this….that we through challenges too…they aren’t the only ones who struggle and from there, who do you think it makes sense to reach out to? YOU of course.

What we’re essentially saying is “Just because your struggling, doesn’t mean you won’t make it”….don’t underestimate how important that message is for your people.

CLIENT RESULTS / SUCCESS STORIES

Don’t be shy about sharing your clients’ success and letting the world see TANGIBLE evidence that you know your shit!

One of my favourite things was to interview with a client of mine who was killing it and so instead of me telling you all how awesome I am…my client did that for me.

Sales significantly spiked after that.

CLICK HERE TO SEE THE INTERVIEW

PAIN POINTS

You should KNOW your clients’ pain points…pick one and help them but be creative about HOW.

You have a depth of wisdom and insight based on your experiences outside of coaching as well as inside of it so don’t be afraid to share stories and examples from your own life about how you overcame a particular pain point.

This is a great way to relate to your audience and remind them YOU also started somewhere, you also experienced what they’re experiencing now, you got past it and you can show them how to get past it also.

FACEBOOK GROUPS

Be where you’re people are and be a fly on the wall.

Head into Facebook groups where your dream clients are hanging out and pay attention to their struggles and then focus on the struggles you know you can help them with and use that to create content.

This one strategy alone is enough to inspire all of the content ideas you’ll ever need!

SO…I want you to understand that inspiration is EVERYWHERE.

If you’re not feeling inspired and are stuck for ideas that’s going to be more about YOU and where your head is at than it is about reality.

Anytime you’re feeling stuck reconnect with what it is your trying to achieve and why.

Anytime I think of the coaches in my community struggling to take things to the next level I want to help them because I see the struggle as SO unnecessary and I know I can help them take at least one step forwards with my content.

I go back to my big picture vision and re-connect that with my daily content.

I think about all of the times I know my content made a massive impact.

I think about what I would have wanted and needed to help me move forward.

I imagine the coaching collective, all of the amazing souls out there who WANT to serve at a higher level and who are amazing at that they do…but they’re either undercharging and overworked or their coaching businesses are slowly dying day after day because they never have enough clients to bring in the income they know they’re capable of.

I want coaches coaching and I want them doing it at a high level.

I want to see coaches succeeding.

I KNOW the impact coaches have on the world and I want them ALL to have the impact they know they can have.

Whenever I go to that place in my mind, I can’t help but be inspired to show up and serve.

So what’s your why?

What gives you the feels?

What would inspire you to show up and serve?

What is it that’s going to make your community MORE important than your discomfort or lack of inspiration?

FIND A WAY.

Just-find-a-way!

I promise the rewards will heavily outweigh your any discomfort or resistance you feel.

 

NEXT SESSION: I’ll be talking about how and why I make money through my content and how you can too.

Looking for a mentor? Check out my mentorship program below.

 

LET’S TALK VISIBILITY – Part 4 – Scheduled Content V Non-Scheduled Content.

LET’S TALK VISIBILITY – Part 4 – Scheduled Content V Non-Scheduled Content.

Most entrepreneurs (and trust me, as a coaching brand, make no mistake you ARE an entrepreneur) are more than a little free-spirited and while we can crave structure and routine to help us tame our crazy and keep us sane we also yearn spontaneity and a break from routine right?

I know I do.

Certain areas of my life and business ARE reasonably rigid, I’ve disciplined myself to sit and write every day, to train my body every day, to eat great food that keeps me humming along and meet the demands of my training and life every day.

Over the years these things have become second nature….just like brushing my teeth and taking a shower every morning.

Discipline is my best friend but I also need FREEEEDOM.

I need time freedom.

Financial freedom.

But most of all I NEEEED creative freedom.

And I’m thinking you might too.

I rely on structure and discipline in the “business” side of my business…so the important things are taken care of and free me up to focus on other, more creative things.

But I allow myself the freedom to create whatever content I want whenever I want and how I want (live versus written etc) often based around themes that tie in with whatever I am launching or selling at the time.

It’s a non-negotiable for me to have the freedom to write or speak about what I feel like in the moment because in THAT moment I’m passionate about it and in my experience, passion is where it’s at as far as moving your people into action / to take the next step.

These days I couldn’t think of anything worse than having my content mapped out for a week let alone a full year (seeing this a lot in my facebook feed at the moment).

Tell me I need to write or speak about a certain topic on Monday 27th June at midday and that’s a surefire way to KILL my creativity and for many of you, I know what would overwhelm the crap out of you.

BUT…I did begin with a schedule while I found my content creation feet so there is 100% a time and a place for some sort of framework.

Below is going to be separated into 2 sections.

SCHEDULED CONTENT and then NON-SCHEDULED (or Intuitive) CONTENT

If you haven’t been sharing content at all or if you’re inconsistent more than you’ve been consistent scheduled content is a great place to begin because it will build your consistency muscle and force you to be creative even when you don’t feel like it….content creation in those early weeks and months, really is a discipline, especially if it doesn’t come easily to you.

Rather than set myself specific posts to write on any given day I focus on the themes I spoke about earlier and allow my creative freedom to flow from there once I’ve found my jumping-off point.

To get started I want you to think about 3-5 problems you know your dream clients are struggling with today….bonus points if you have a specific program you wish to sell right now and you can work those problems around a theme.

If I were doing this exercise for the coaches I love to work with I’d be looking at things like:

Not enough clients.

Inconsistent Messaging.

Confusion around packing and pricing.

Discovery Calls not converting.

Attracting wrong clients.

Once I have my 5 problems these become my themes (you’ll notice that many of my programs are built around these themes / how to solve this particular problem).

I would then map it out like this:

Monday – P1 (problem 1)

Tuesday – P2

Wednesday – P3

Thursday – P4

Friday – P5

Note: These days I am more likely to maintain one theme for each day as it relates to the program I’m selling at the time.

If I felt like it, I could break it down further to look like:

Monday – P1 – Livestream

Tuesday – P2 – Blog

You would then work around logistics…for example, there are days of my week where I’m training multiple times a day and I’m a sweaty mess ALL DAY and know I’m not going to want to get showered and dressed to go live so these are the days I would schedule in a blog day.

For you, it might be that your kids are at daycare on Wednesdays so that might be the day you go live.

OR you could choose to do a livestream every single day OR write every single day…or both! I’ve certainly done that for long periods of time over the years.

The point is to go where your energy takes you on the day because your energy, combined with inspired and value-driven content IS the content sweet spot.

Get to Wednesday and you don’t want to talk about that problem?

Then ditch it and talk about something else, you will likely find a way to tie your new idea into the theme anyway…but if not that’s ok too.

You never want to become a prisoner to your schedule…you must allow for creativity and following your passion because, as I’ve said many times before, your passion is what will engage people.

Create a structure that excites YOU.

Start there and then let it evolve.

I’ve made a planner for you to make it easier to map this stuff out.

DOWNLOAD MY PLANNER HERE

The way I create content now is far less structured.

Creating content almost daily is now a non-negotiable for me and if too many days go by without posting something I start to feel freaked out! Just like if I stopped moving my body every day….my body lets me know it’s time to move and if I ignore that my anxiety rises UNTIL I get my shit together and train. I LIKE that I have such deeply ingrained defaults now that it feels plain WRONG when I’m not doing what I know is good for me and good for my business.

The more I content I create, the easier it gets….and it will be the same for you too.

There more I produce the more ideas that come….and it will be the same for you.

It WILL be the same for you…once you get tapped into who you’re creating for and you find your particular voice and style of writing and speaking (video / live) connecting with your dream clients every day will become addictive in the best of ways.

In summary, here is how I create content….

I decide on my content that day based on what I feel like talking about that’s relevant to my audience and what it is I’m promoting.

The first thing I do is get myself into the mindset I know my audience is in.

Like you, I coach what I know, I’m coaching people who were me…who are where I was 3 years ago…or 5 years ago…..10 years ago!

I ask myself “what would I have needed to hear today if I was struggling with X?”

I think about what REALLY would have helped me to feel better, to be inspired, actually KNOW what to do next.

And then I create that.

I’m never worried about giving away too much.

I’m never concerned that I’ll give so much that other people will steal it.

Or that I’ve given so much that people won’t need to pay to work with me.

And neither should you.

I’ve been doing this long enough to know that human nature dictates that we can have all of the information we need and still do nothing with it.

NOTHING will replace working with you.

NO free content will compare with becoming a client and working with you privately.

So share freely.

Don’t just tick the boxes on your content.

Get INVOLVED.

Share from the heart.

And your people will respond.

It’s not going to serve you to overthink your content….just speak what’s on your mind and TRUST that what you share is perfect for that day.

Because it is 🙂

Next session I’ll be talking more specifically about where to draw your content from…I’ll see you then and in the meantime, if you think someone else would love this series please use the share button and help me to spread the word.

M x

Looking for a mentor? Check out my mentorship program below.

 

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