One thing I know about coaches is this…you LIVE for getting amazing results for your clients.
There’s nothing more exciting for a coach than to see the impact of their work through the results of their clients….we really do live for that.
Unfortunately, few coaches get to experience this often enough…as often as I’d like them to anyway.
Too often the scenario is one of pressure…and failure….the pressure to deliver a result and the failure TO deliver a result and the cycle of hell that accompanies this.
If that sounds like where you’re at right now then please read on because I’m going to share 2 simple ways ANY coach can become a SUPER-COACH and deliver great quality results for their clients on repeat.
TWO SIMPLE STEPS FOR BECOMING A SUPER COACH.
The first thing I’m going to need you to do is to stay in your lane!
If you’re not sure what your lane is then the thing you need to do before that is to get clear about what you’re good at!
My first job with any new coaching client is to help them uncover what they’re amazing at, I call this helping them to find their coaching sweet spot because once we’ve done that the rest becomes easy, far easier than they ever anticipated it can be because then I am able to uncover the area of expertise my client shines in, where the work feels effortless because what they’re good at is second nature to them and talking about it? You can’t shut them UP!
And this is a good thing…passion for your work and is critical I reckon.
Here’s one of the ways I’m different as a coach, I do NOT want you doing ANY ideal customer avatar or dream client stuff UNTIL we nail your sweet spot and craft your offer because I don’t want you changing what comes naturally to you to accommodate a certain market.
I want you to 100% create the coaching package of your dreams, doing the work you excel at FIRST, then we look at STEP TWO.
Step Two is where we uncover who’s a good fit for your work based on all of the other stuff we’ve done to ready you for calling in your dream clients.
So we identify who is the right fit for your program AND who you’re going to LOVE hanging out with.
The coaches I work with do a lot of content, content drives sales so I want my clients doing a lot of great quality content and creating communities of potential clients they can heap some love on.
If you’re going to be hanging out with these people every day you need to love them right?
I also want to ensure my clients can access the market easily on social media…no point serving a community you can’t gain access to so it’s important to know your content can be delivered to these awesome people.
So chose your market based on who is a good fit for your product – who you are going to LOVE to serve and how accessible they are to you so you CAN serve them.
Step One – Work out what you’re good at and stay in your lane by only offering a coaching product you know you can easily deliver so you feel confident your client will get a result.
Step Two – Match the market to your SWEET SPOT coaching product based on offering a real solution to a real problem – loving these people – having access to them.
Do those things and you WILL become a SUPER COACH because the more you do the thing you’re great at the better you’ll become AND along the way you’ll be building a reputation for getting results BECAUSE you’re in your sweet spot.
Sounds simple right?
It really IS simple, but sometimes we can’t see the forest for the trees and we need someone to help us see what we can’t.
If that’s you and you need some help check out my signature program for coaches who need help getting clarity on the stuff (and a whole bunch more). You can check it out here: https://www.michellehext.com/start-up-coach/